7f7 Privacy Policy
Your privacy matters at 7f7. This Policy explains exactly what personal data we collect, why we collect it, how we use and protect it, and what rights you have as a registered player on our Bangladesh platform.
1. Introduction
7f7 ("7f7", "we", "us", "our") operates an online casino and sports betting platform accessible at https://7f7.club and through any associated mobile browser experience (collectively, the "Platform"). As part of providing the Platform and the services available on it, 7f7 necessarily collects, processes, stores, and in certain circumstances shares personal data about the individuals who register and interact with the Platform.
This Privacy Policy ("Policy") explains in clear, accessible terms what personal data 7f7 collects about you ("Player", "User", "you"), the legal basis and purposes for which that data is processed, the circumstances under which it may be shared with third parties, the security measures in place to protect it, how long it is retained, and what rights you hold in respect of your personal data.
This Policy applies to all personal data collected through the 7f7 Platform, including data collected during account registration, identity verification (KYC), financial transactions, customer support interactions, and general browsing of the Platform. It does not apply to third-party websites or services linked to or from the Platform — those third parties operate under their own privacy policies, for which 7f7 accepts no responsibility.
7f7 is committed to handling your personal data responsibly, transparently, and in a manner consistent with generally recognised principles of data protection, including purpose limitation, data minimisation, accuracy, storage limitation, and integrity and confidentiality.
1.1 Changes to This Policy
7f7 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or business operations. When material changes are made, the "Last Updated" date at the top of this document will be revised. Where practicable, 7f7 will notify registered players of material changes via the email address on file. Continued use of the Platform following any published amendment constitutes acceptance of the revised Policy.
1.2 Contact for Privacy Enquiries
If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data, please contact the 7f7 support team via 24/7 live chat on the Platform, or in writing to [email protected]. We aim to respond to all privacy-related enquiries within five business days.
2. Data We Collect
7f7 collects personal data from you in several ways: directly from you when you register an account or interact with the Platform; automatically through the use of cookies and similar tracking technologies when you browse the Platform; and from third parties such as payment processors and identity verification providers where necessary to deliver our services.
2.1 Registration Data
When you create a 7f7 account, we collect the following information:
- Full legal name;
- Date of birth (to verify you are aged 18 or above);
- Email address;
- Mobile phone number;
- Residential address, including city, district, and postcode;
- Preferred username and password (passwords are stored in hashed form — never in plain text);
- Nationality and country of residence.
2.2 Identity Verification (KYC) Data
To comply with our anti-money-laundering (AML) and know-your-customer (KYC) obligations, 7f7 may request and collect:
- Copy of a valid government-issued photo ID (National Identity Card, passport, or driving licence);
- Proof of address document (utility bill, bank statement, or similar document dated within the last three months);
- Proof of payment method ownership (screenshot of bKash, Nagad, Rocket, or bank account showing the account holder's name);
- Source of funds declaration, where required by our AML policy.
2.3 Financial Transaction Data
When you make deposits or withdrawals on the 7f7 Platform, we collect:
- Payment method type (e.g., bKash, Nagad, Rocket, Upay, bank transfer, Visa, Mastercard);
- Transaction amount in Bangladeshi Taka (৳);
- Transaction date and time (Bangladesh Standard Time, UTC+6);
- Transaction reference numbers;
- Account number or mobile number associated with the payment method (masked where technically possible).
2.4 Gameplay and Betting Data
We record data relating to your use of 7f7 games and betting markets, including:
- Bets placed, amounts staked, game types selected, and outcomes;
- Session start and end times;
- Bonus claims, free spin usage, and wagering progress;
- Responsible gaming tool usage (deposit limit settings, self-exclusion requests).
2.5 Technical and Device Data
When you access the Platform, our servers and analytics tools automatically collect:
- IP address and approximate geolocation (country and city level);
- Browser type, version, and language settings;
- Device type (desktop, mobile, tablet), operating system, and screen resolution;
- Pages visited, time spent on each page, and navigation path through the Platform;
- Referring URL (the page that linked you to the 7f7 Platform);
- Cookie identifiers and session tokens.
2.6 Customer Support Data
When you contact the 7f7 support team via live chat or email, we collect and retain a record of the communication, including the content of your messages, the date and time of contact, and any attachments or screenshots you submit.
| Data Category | Collection Method | Legal Basis |
|---|---|---|
| Registration data | Provided by you | Contract performance |
| KYC / identity documents | Provided by you | Legal obligation (AML/KYC) |
| Financial transaction data | Payment processors | Contract performance |
| Gameplay and betting data | Automatically recorded | Contract performance |
| Technical and device data | Cookies / server logs | Legitimate interests |
| Customer support data | Provided by you | Legitimate interests |
3. How We Use Your Data
7f7 processes your personal data only for specific, defined purposes. We do not sell your personal data to third parties, and we do not use it for purposes incompatible with those stated below.
- Account creation and management: To register your account, verify your identity, maintain your account settings, and communicate important account-related notices.
- Service delivery: To process deposits and withdrawals, credit and debit bonus balances, record wagers, settle bets, and deliver the full range of 7f7 games and betting markets.
- Identity verification and fraud prevention: To conduct KYC checks, verify the age and identity of players, detect and prevent fraudulent activity, bonus abuse, money laundering, and other forms of financial crime.
- Responsible gaming: To monitor gambling patterns, enforce deposit limits and self-exclusion requests, flag potential problem gambling behaviour, and provide appropriate intervention and support.
- Customer support: To respond to your enquiries, investigate complaints, and resolve disputes relating to your account or any transactions.
- Platform improvement: To analyse aggregated, anonymised usage data to understand how players interact with the Platform, identify technical issues, test new features, and improve the overall user experience.
- Security and access control: To detect and prevent unauthorised access to accounts, protect the integrity of the Platform, and enforce our Terms and Conditions.
- Marketing communications: Where you have opted in to receive marketing communications, to send you information about 7f7 promotions, bonuses, and new game releases. You may opt out at any time by contacting support or updating your account communication preferences.
- Legal and regulatory compliance: To meet our obligations under applicable law, including responding to lawful requests from law enforcement or regulatory authorities.
4. Data Sharing & Disclosure
7f7 does not sell, rent, or trade your personal data with third parties for their own marketing purposes. Personal data is shared only in the circumstances described below, and only to the minimum extent necessary for the stated purpose.
4.1 Payment Processors
To facilitate deposits and withdrawals, 7f7 shares transaction-relevant data with its payment processing partners, including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank, and Visa/Mastercard acquiring banks. These partners receive only the data necessary to process the specific transaction and are contractually obligated to handle that data securely and in accordance with applicable financial data protection standards.
4.2 Identity Verification Providers
Where 7f7 uses a third-party provider to conduct KYC or age verification checks, limited identity data (such as your name, date of birth, and document images) is shared with that provider solely for the purpose of completing the verification. Verification providers are subject to strict contractual data processing obligations.
4.3 Game Software Providers
The games available on the 7f7 Platform are supplied by third-party software providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and others. These providers may receive pseudonymous gameplay data (such as session identifiers and wager amounts) to deliver the game experience, ensure fair play, and resolve disputes. They do not receive your full identity or financial details beyond what is technically required.
4.4 Legal and Regulatory Authorities
7f7 may disclose your personal data to law enforcement agencies, regulatory bodies, or other competent authorities where required to do so by applicable law or in response to a valid legal request. In such cases, 7f7 will disclose only the minimum data necessary to satisfy the legal obligation and will, where lawfully permitted, notify you of the disclosure.
4.5 Business Transfers
In the event that 7f7 undergoes a merger, acquisition, restructuring, or sale of all or part of its business assets, personal data held about registered players may be transferred to the acquiring entity as part of that transaction. In such circumstances, 7f7 will take reasonable steps to ensure that the acquiring entity honours the commitments set out in this Privacy Policy.
5. Cookies & Tracking
7f7 uses cookies and similar tracking technologies (collectively, "Cookies") to operate and improve the Platform, authenticate sessions, prevent fraud, and where you have consented, to analyse usage patterns. A Cookie is a small text file placed on your device by a web server. Cookies cannot run programs or deliver viruses to your device.
5.1 Types of Cookies Used
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly necessary | Session authentication, security tokens, load balancing. Cannot be disabled without breaking core Platform functionality. | Session |
| Functional | Remembering your language preference, display settings, and responsible gaming tool configurations. | Up to 12 months |
| Analytical | Aggregated, anonymised data on page views, session duration, and navigation paths used to improve the Platform. | Up to 24 months |
| Fraud prevention | Device fingerprinting and behavioural signals used to detect suspicious account activity and duplicate registrations. | Up to 12 months |
5.2 Managing Cookies
You may configure your browser to refuse or delete Cookies at any time. Please note that disabling strictly necessary Cookies will prevent you from logging in to your 7f7 account and will significantly impair the functionality of the Platform. Instructions for managing Cookies differ between browsers; please consult the help documentation for your specific browser. Disabling analytical Cookies will not affect your ability to use the Platform.
6. Data Security
7f7 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:
- 256-bit SSL/TLS encryption: All data transmitted between your device and the 7f7 Platform is encrypted in transit using industry-standard Transport Layer Security (TLS) protocols.
- Password hashing: Account passwords are never stored in plain text. We use strong cryptographic hashing algorithms to store password data so that even internal personnel cannot access your plain-text password.
- Access controls: Access to systems containing personal data is restricted to authorised personnel who require that access to perform their job functions. Access rights are reviewed regularly and revoked promptly when no longer required.
- Intrusion detection and monitoring: 7f7 operates continuous security monitoring to detect and respond to anomalous activity, attempted unauthorised access, and potential data breaches.
- Secure data storage: Personal data and financial records are stored on servers with physical and logical access controls, regular security patching, and backup procedures.
Despite these measures, no method of electronic transmission or storage is 100% secure. While 7f7 strives to protect your personal data using commercially reasonable standards, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights or freedoms, 7f7 will notify affected players without undue delay and take all reasonable steps to contain and remediate the breach.
7. Data Retention
7f7 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by applicable law or legitimate business necessity. The following general retention periods apply:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account plus 5 years post-closure | Legal and regulatory obligation |
| KYC identity documents | Duration of account plus 5 years post-closure | AML compliance requirements |
| Financial transaction records | 7 years from transaction date | Financial record-keeping obligations |
| Gameplay and betting logs | Duration of account plus 3 years post-closure | Dispute resolution, responsible gaming audit |
| Customer support records | 3 years from the date of interaction | Dispute resolution, quality assurance |
| Analytical / technical data | Up to 24 months | Platform improvement, fraud prevention |
| Self-exclusion records | Minimum 5 years from exclusion date | Responsible gaming obligation |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be linked to an identifiable individual. Anonymised aggregated data may be retained indefinitely for statistical and analytical purposes.
8. Your Privacy Rights
As a registered player on the 7f7 Platform, you hold a number of rights in respect of your personal data. 7f7 is committed to facilitating the exercise of these rights in a timely and transparent manner.
- Right of access: You have the right to request a copy of the personal data that 7f7 holds about you, together with information about the purposes for which it is processed and the categories of recipients with whom it has been shared.
- Right to rectification: If any personal data held by 7f7 about you is inaccurate or incomplete, you have the right to request that it be corrected or supplemented without undue delay.
- Right to erasure: In certain circumstances — for example, where personal data is no longer necessary for the purposes for which it was collected — you may request that 7f7 delete your personal data. Please note that this right is subject to limitations where retention is required by law (such as AML and KYC obligations) or where the data is necessary for the establishment, exercise, or defence of legal claims.
- Right to restriction of processing: You may request that 7f7 restrict the processing of your personal data in certain circumstances, for example where you contest the accuracy of the data or where you have objected to processing pending verification of legitimate grounds.
- Right to data portability: Where technically feasible and applicable, you have the right to receive personal data you have provided to 7f7 in a structured, commonly used, machine-readable format.
- Right to object: You have the right to object at any time to the processing of your personal data for direct marketing purposes. You may also object to other forms of processing based on legitimate interests, although such objections are subject to balancing against 7f7's legitimate grounds.
- Right to withdraw consent: Where processing is based on your consent (for example, marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
To exercise any of the above rights, please contact the 7f7 support team via live chat or at [email protected]. We will respond to all verified requests within a reasonable period, and in any event within 30 calendar days. In complex cases we may extend this period by a further 30 days, in which case we will inform you of the extension and the reasons for it.
Our Privacy Commitments
256-Bit SSL Encryption
Every connection to 7f7 is protected by TLS encryption. Your login credentials, financial data, and personal details are never transmitted in plain text.
No Data Selling
7f7 never sells, rents, or trades your personal data to third parties for marketing purposes. Your data is used only to operate and improve your experience on our platform.
Your Rights, Respected
Access, correct, or delete your data at any time. Opt out of marketing, request data portability, or withdraw consent — all via a single message to our support team.
Local Payment Privacy
Transaction data shared with bKash, Nagad, Rocket, and other local providers is limited strictly to what is needed to process your specific deposit or withdrawal.
Defined Retention Periods
We keep your data only as long as legally required or operationally necessary. When the retention period expires, your data is securely deleted or anonymised.
24/7 Privacy Support
Our support team is available around the clock to handle privacy enquiries, data rights requests, and any concerns about how your personal information is handled.
Your Data is Safe with 7f7
Now that you understand how 7f7 protects your privacy, explore our full range of games and sports betting markets — all backed by SSL-secured transactions and instant bKash deposits. 18+ only.